Data Analytics

Going beyond clicks and site visits to measure what matters most to you.

Partnering with Adara grants our clients access to game-changing data and intelligence.  Armed with valuable travel data, we can link real world behaviors and economic impact with media campaigns and websites. This type of data correlation and analysis allows our digital marketing team to optimize seasonal campaigns and strategies to align with real-world travel trends and behaviors.

Where does Adara data come from?

Through partnerships with over 90 top travel brands including airlines, hotels, OTAs, and Meta Search, the Adara platform provides you with data intelligence on over 350 million monthly unique active travelers across the globe. You can gain valuable insights about your audience with two powerful tools: Site Impact and Media Impact. 

What is Adara Site Impact?

Adara Site Impact provides valuable data about your website visitors. Find out how your websites visitors are booking travel to your destination including top flight origin markets, planning and booking timelines, demographics, and more.

Data Intelligence

  • Origin Markets
  • Top Alternate Destinations
  • Business vs. Leisure
  • Search & Booking Timeline
  • Hotel & Flight Bookings 
  • Room Nights & Length of StayADR & Revenue
  • Demographics & Devices
  • Loyalty tiers and more...

What is Adara Media Impact?

Adara Media Impact helps you to optimize your digital marketing campaigns to reach the right traveler at the right time using trends and intelligence from leading travel brands including airlines, hotels, OTAs, and more.

Data Partners

  • Delta
  • United
  • American Airlines
  • KLM Royal Dutch Airlines
  • Ryanair
  • Virgin America
  • Marriott
  • Hyatt
  • Hertz
  • HomeAway
  • Best Western and more...


Reach travelers and connect with customers and prospects at scale.

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Our Work

Airports aren’t the only place connections are made.


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An award-winning media campaign drives measurable economic impact.

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