Music History Abounds in Florence, AL

Florence, AL

The Florence/Lauderdale Tourism team hosted Jenny and Gregg for an immersive visit to kick off a new website project with Tempest.

Florence, AL

Creative Brief

Thank you to Rob Carnegie, President & CEO, and the entire Florence/Lauderdale Tourism team for taking the time to show us your destination. We are music lovers and it was a special thrill to experience the deep musical culture and history of the area. Here are a few our of trip highlights and tips for what to do and see when you visit Florence, AL.

FAME Recording Studios.
Alabama Music Hall of Fame.
Florence, AL
Jenny and Gregg at the Muscle Shoals Sound Studio.
Gregg, Rob, and Jenny at the Gunrunner Hotel bar.
Frank Lloyd Wright Rosenbaum House.
Ivy Green, Helen Keller’s Birthplace.
Big Bad Breakfast.

If you go . . . 

  • Muscle Shoals Sound Studio: Visit this legendary recording studio where artists like the Rolling Stones, Paul Simon, Linda Ronstadt and more recorded.
  • FAME Recording Studio: One of the first recording studios in the area, where artists like Aretha Franklin, Etta James, Tim McGraw, and more recorded.
  • Big Bad Breakfast: An awesome, funky spot for an eclectic and delicious breakfast. I recommend the pancakes!
  • Frank Lloyd Wright Rosenbaum House: You can tour the last remaining Frank Lloyd Wright-designed home in the South and learn how the architect approached this stunning design. 
  • Ivy Green: Helen Keller’s birthplace has been preserved as it was when Helen lived there. You can see the famous water pump where she learned her first word, sparking her ability to learn to communicate despite being deaf and blind.
  • Gunrunner Hotel: A great boutique hotel experience inside of an old Cadillac dealership. Don’t miss the bar, which is open to the public. The bar is made out of an old car elevator, and is a popular happy hour spot for hotel guests and locals alike.
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