Blog vs. Page vs. Landing Page

By: Sarah Bellamy

| Updated Nov 17, 2025

What's the difference and when to use each?

If you’ve ever found yourself asking, “should this be a blog, a page, or a landing page?” you’re not alone. Every destination website is structured a little differently, and deciding which type of content to create often depends on your site’s information architecture and how your DMO handles content organization.

Think of your website like a bookstore:

The books are your pages. They hold the core information and should be organized and structured so both visitors and search engines can easily find that information.
The chapters within the books are your blogs. They bring your destination to life with detail and personality and tell the story of the experience someone might have when visiting.
Landing pages are like the book covers or the signs in the window. They market your destination and grab the attention of the reader, pulling them into your bookstore or website.

Website Pages: The Foundation of Your Destination Story

Pages are the backbone of your website. They are permanent, evergreen content that help users and search engines navigate your destination.

A typical page introduces a high-level topic and connects users to related experiences. For example, an Outdoors page might feature an overview of outdoor adventures, partner listings for local parks or outfitters, and a showcase block linking to supporting blogs or related content.

Pages:

Live in the main navigation
Are searchable and optimized for long-term SEO
Often serve as hubs for related child pages and blogs

Example:

/things-to-do/outdoors/ – A central hub introducing outdoor recreation in your destination
Child pages: /things-to-do/outdoors/hiking/, /things-to-do/outdoors/kayaking/

These pages establish your content hierarchy and guide visitors through the core experiences your destination offers.

Blog Posts: Adding Depth, Storytelling, and SEO Value

Blogs are where your destination’s voice and personality shine. They are more editorial in nature and allow you to explore a topic in greater detail, offer seasonal tips, or inspire travelers with fresh ideas.

If your Outdoors page is the overview, your supporting blogs could include:

“5 Family-Friendly Parks in [Destination]”
“Top Biking Trails to Try This Fall”
“Best Places to Go Fishing”

Blogs:

Are typically time-sensitive or topic-focused
Can be updated and enhanced annually or as seasons change
Often formatted as "listicles" or editorial roundups that span multiple partners or experiences
Support SEO through targeted search query keywords and internal linking
Help keep your website fresh and engaging

Examples:

"Top Pizza Places" blog would support your "Food & Drink" page
"Unique Venues in [Destination]" blog would support your "Meetings & Events" page
"Pet-Friendly Hotels" blog would support your "Places to Stay" page

In short, blogs complete the story that your main pages introduce. They serve as your destination’s ongoing narrative.

Landing Pages: Designed for Campaigns and Conversions

A landing page is a stand-alone page created for a specific purpose or goal. It is often tied to marketing campaigns, special audiences, or limited-time initiatives. Unlike website pages, landing pages do not live in the main navigation and do not have child pages.

Landing pages are ideal for:

Specific marketing or paid campaigns
Targeted audiences such as conference or tournament attendees
Seasonal campaigns like “Get Outside This Summer” or “Winter Getaway Deals”
Lead generation or contests

Examples:

If your DMO is running a seasonal campaign called “Get Outside,” you might create:

/get-outside/ – A custom landing page featuring curated outdoor content, campaign branding, seasonal imagery, and links to supporting blogs or pages such as hiking or biking trails

Landing pages are also great for welcoming specific groups or conferences to your destination. For example, you might create:

/[group-name]/ – A personalized landing page greeting the group by name, with links to the “Where to Stay” page, a discount code for local attractions, and a showcase block featuring a blog such as “Top Restaurants for Large Groups."

The goal of a landing page is simple: convert visitors to book, sign up, or engage without the distractions of a full website navigation.

Where Do Destination Drivers and Annual Events Fit In?

This is where context matters. Some topics, such as destination drivers or annual events, can live as pages or blogs depending on their purpose.

If it is a core offering that deserves permanent placement in your navigation (for example, “Live Music” or “Historic Attractions”), it should be a page.
If it is a story-driven or seasonal spotlight (for example, “Top 10 Annual Events to Plan Around”), it should be a blog.

For major recurring events, many destinations opt for an annual event page that updates each year and pair it with supporting blogs that highlight itineraries, travel tips, or related experiences.

For example: The Grand Prix | Visit Long Beach

Visit Long Beach features an annual event page that provides essential details such as event dates, times, locations, and what to expect.

To help support and round out the story, the site also includes blogs highlighting where to eat during the Grand Prix, the best spots to watch the races, and local businesses offering specials during the event.

Pictured: Grandprix Week in Long Beach, California

Credit: Visit Long Beach

Quick Guide: Blog vs. Page vs. Landing Page

Type	Purpose	Navigation	Best for
Page	Hub for information, evergreen content	Appears in main navigation	Core content such as “Things to Do,” “Places to Stay,” or “Dining”
Blog	Storytelling, SEO, and inspiration	Found in blog feed, related content showcase block or search	Roundups, itineraries, and local spotlights
Landing Page	Campaign or conversion-focused	Hidden from navigation	Ads, promotions, and seasonal campaigns

There is no one-size-fits-all rule because every DMO website is structured differently. What matters most is intent: how the content will be found, who it is for, and how it connects to your broader goals.

When you approach your content like a well-curated bookstore, with clear structure and purpose, you create a destination website that invites visitors to explore and discover their next great adventure.

How Can Tempest Help?

Knowing when to create a blog, page, or landing page is just one part of a strong content strategy. Our Growth Marketing team at Tempest helps DMOs build websites that tell a cohesive story, strengthen SEO, and guide travelers from inspiration to conversion. From content strategy and site architecture to ongoing blog development and campaign support, we partner with destinations to make every page count. Contact Tempest today to learn how we can help elevate your content strategy.