A culture-rich city by the Bay.

Client: Visit Berkeley
Location: Berkeley, CA
Industry: Destination Marketing

Visit Site

Just across the bay from San Francisco, Berkeley, CA boasts world-class dining, shopping, outdoor recreation, and inspiring culture in a laid-back and beautiful setting. The Visit Berkeley team wanted to take its online platform to the next level to better engage with travelers.

Throughout the on-site creative brief and discovery process, the Tempest team identified new opportunities to better showcase Berkeley's unique assets. A new neighborhood map makes it easy for visitors to explore the city's distinct cultural districts. Partner listing pages, powered by the iDSS CRM, showcase Berkeley's many amazing restaurants and local businesses with large-format photography, interactive Google Maps, and 360-degree tours.

Partnering with Tempest's Integrated Marketing Services team on ongoing digital marketing post-launch, Visit Berkeley continues to improve its brand visibility and audience engagement.