Engaged digital users
In search of a fresh take on a legacy travel offering, Jackson Hole Central Reservations turned to the creative minds at Tempest.
Jackson Hole Central Reservations is a destination organization focused on helping visitors plan and book the best Jackson Hole vacation experience. In their more than 40 years serving Teton County, they’ve cultivated relationships that allow them to offer exclusive vacation packages.
One of the most unique offerings is an airfare credit. Visitors can get up to $300 off their flights to Jackson Hole during the winter travel season.
To help elevate this incredible vacation package, and to drive revenue and economic impact for Jackson Hole, Tempest developed a fresh take on the Central Reservations brand, positioning the air credit to strategic audiences and leveraging the bundling power of the deal to capture visitor engagement and drive bookings.
The campaign delivered stunning results during the winter season. Profound increases in audience engagement drove more than 60,000 engaged campaign visitors to the website, while compelling landing pages drove visitors to convert and contributed a 17 percent increase in revenue generated online through air credit sales.