Increase in Organic Traffic
The Louisville Convention and Visitors Bureau partnered with Tempest to reimagine its website and more effectively promote the destination’s new brand.
Client: Louisville Convention and Visitors Bureau
Location: Louisville, KY
Industry: Destination Marketing
Awards: Gold Adrian Award for Website Design & Development
Other Projects: Programmatic Media Campaign
Louisville has evolved significantly as a city over the past few years and the CVB wanted to embrace emerging elements of the community’s brand such as culinary tourism and bourbonism. Tempest was tasked with crafting a website user experience that highlighted the evolving Louisville brand, providing a look and feel that captured Louisville’s sophisticated Southern feel.
It was important to get the new website to market quickly to coordinate with a new brand rollout and Tempest was able to deliver a world-class digital marketing platform within an eight-month development cycle. The resulting award-winning, mobile-first website leverages the latest user interface technology and is optimized for maximum speed and performance.