improvement in organic traffic
Fannin County Chamber of Commerce worked with Tempest to better reflect the Blue Ridge, Georgia destination experience.
Visitors can’t help but fall in love with Blue Ridge, Georgia’s favorite mountain town. The Fannin County Chamber of Commerce was seeking a logo and brand refresh and enhanced website presence that felt modern and fresh while representing the destination’s beautiful natural environment and cultural assets. Updating to a mobile-first, responsive website would ensure an excellent user experience across devices and help to maintain search engine visibility in an increasingly mobile world. The Fannin County Chamber of Commerce team was also challenged with an outdated Content Management System, which did not seamlessly integrate CRM data and made website updates difficult.
In partnering with Tempest, the Fannin County Chamber of Commerce team was able to refresh its brand, develop a responsive, mobile-first website, and integrate partner data seamlessly with its new website using the iDSS cloud CRM platform. The new BlueRidgeMountains.com uses large format photography and HTML 5 HD video to wow visitors with dramatic, sweeping views of the undulating Appalachian mountain ridges. From families to millennials and retirees, all types of visitors are able to discover travel-planning content showcasing scenic drives, outdoor activities, popular hikes and waterfalls, and downtown shopping and dining - for a continually inspiring online experience. The new digital platform and branding empower the Fannin County Chamber of Commerce team to tell its unique story, reach new audiences, and drive increased visitation to the entire community.