Tempest partnered with Discover Crystal River, Florida to reimagine its web presence and showcase the destination's stunning natural beauty and attractions.
Situated on the Gulf Coast of Florida, Crystal River boasts jaw-dropping natural springs and a year-round population of manatees. It is one of the only places in the U.S. where visitors can swim with manatees, a once-in-a-lifetime experience.
The team at Discover Crystal River Florida partnered with Tempest to better capture the destination's stunning scenery, outdoor recreation opportunities, and unique local communities. The new website design immediately immerses users in the Crystal River experience, with large format photography showcasing the natural beauty, and majestic manatees. The design's iconography, user-interface elements, and color treatments all embody the aquatic natural springs. Local business listings powered by the iDSS platform, help connect visitors with places to stay, dine, shop, and play while in-market.
In conjunction with the website design, the Tempest Integrated Marketing Services team conducted a content gap analysis to inform the new website's information architecture and ongoing content strategy. The marketing team identified top opportunities for fresh content development and delivered a series of landing pages and blogs, SEO-optimized to increase organic visibility and website traffic.