Visit Pensacola Invites Travelers To Discover "The Way To Beach" With Dynamic New Website

Families sit on chairs beneath umbrellas on the white sand of a Pensacola beach as children run along the shore.

Visit Pensacola's new website features a user experience that is as smooth as the destination’s famed sugar-white beaches and as immersive as the emerald waters of the Gulf of Mexico.

PENSACOLA, FL (FEBRUARY 7, 2022) — Visit Pensacola has unveiled a brand new website for the Florida gulf coast destination as part of the organization’s ongoing efforts to promote the region as a top choice for leisure travelers, groups, meetings and events year-round. Developed in collaboration with Tempest — a leading digital solutions provider for the Destination Marketing industry — the new website enhances the trip- and event-planning process in order to benefit the Pensacola hospitality community and generate economic impact through travel and tourism.

Visitors to the all-new will benefit from a user experience as smooth as the destination’s famed sugar-white beaches and as immersive as the emerald waters of the Gulf of Mexico. A user-centered information architecture and new, mobile-first navigation allow different audiences on any device to easily search for and access information and resources relevant to their unique interests. Custom design elements draw upon the destination’s unique attributes, such as subtle fade transitions that mirror waves gently washing upon the shore and soft palm shadows that transport visitors to a shady beachside lounge. An increased emphasis has been placed on filling each page with rich photography and video, presenting viewers with an awe-inspiring look at Pensacola’s vibrant natural beauty and eclectic mix of cultural, historic, and family-friendly activities.

The website also offers new ways for Pensacola’s community to engage with the 1.7 million website visits to each year. Visit Pensacola has partnered with Destination Signals, Tempest’s new community engagement program that enhances the exposure for local businesses through promotional opportunities on the website, such as placements within blogs, landing pages and other content pieces.

Constructed on the publisher-first Craft Content Management System (CMS), the Visit Pensacola team has complete control over the site’s content and dynamic layout, able to easily update existing elements or create new content pieces that provide a user experience as rich and inspiring as the homepage.

“This dynamic new website will dramatically improve Visit Pensacola’s ability to market our visitor experience to potential travelers around the globe,” said Darien Schaefer, President and CEO of Visit Pensacola. “We worked closely with the Tempest team to ensure the design and user experience of the site authentically portrays the spirit of our destination.”

Jenny Rose, Vice President of Integrated Marketing Services at Tempest stated, “the new website is an immersive digital platform built on advanced technology that delivers unparalleled flexibility, allowing the Visit Pensacola team to execute its critical mission to drive economic impact for the Pensacola community through travel.”



Visit Pensacola is the destination organization for Escambia County which includes Pensacola, Pensacola Beach and Perdido Key. With over 450 years of rich history and 18 miles of sugar-white sand beaches bordered by the emerald-green waters of the Gulf of Mexico, visitors from all over the world are lured to our pristine shores every year. Visit Pensacola supports the community vision of tourism by serving as the central body responsible for building tourism as an economic engine for our community through leadership, connection, collaboration and communication.


Tempest is a leading destination solutions provider trusted by over 200 destination organizations across North America. Tempest partners with destination organizations to build value for their communities through its web, marketing, cloud software, and community engagement solutions. For more information about Tempest, please visit


Jenny Rose
Vice President of Integrated Marketing Services
[email protected]