VisitJacksonville.com wins IMA's highest honor for excellence in interactive design in the travel and tourism industry.
A longstanding client of Tempest Interactive Media, Visit Jacksonville has relied on Tempest to provide flexible online marketing platforms and ongoing interactive marketing services for several years. Previous VisitJacksonville.com design iterations have won multiple Adrian awards and were recognized consistently by the Florida Governor’s Conference for excellence in website design.
The Best in Class award is the highest honor bestowed by the Interactive Media Awards (IMA). It represents the very best in planning, execution, and overall professionalism. Hundreds of entries were judged on design, content, feature functionality, usability, and standards compliance. VisitJacksonville.com earned 480 out of 500 total available points, securing top honors, an achievement that only a fraction of sites in the IMA competition earn each year.
The new VisitJacksonville.com is a fully responsive platform that takes advantage of the explosion of touchscreen technologies available in the market today. The new site creates an online guidebook experience for the end user, with large visual elements that showcase the excellent photography of activities and attractions in Jacksonville, and panels that feature independent scrolling, which provides a highly interactive experience for users on both desktop devices and touchscreen platforms.
Pre and post-launch digital marketing initiatives included search engine optimization transition activities and content strategy, to ensure Visit Jacksonville’s search visibility and authority effectively transitioned to the new website. The new website is already capturing increased organic search traffic and realizing greater visitor engagement. Visit Jacksonville also recently migrated to the iDSS cloud destination platform to manage its sales activities and power partner listings on its website.
Tempest continues to support Visit Jacksonville in its ongoing digital marketing activities including search marketing, content marketing, and website optimizations. Congratulations to the Visit Jacksonville team! Keep up the great work!