Tempest Acquires the Sports Tourism Index™ From Huddle Up Group

The game changing strategic partnership between Tempest and Huddle Up Group will help destinations strategize, secure and manage event leads in the multi-billion dollar sports tourism industry.

PHILADELPHIA, PA (SEPTEMBER 5, 2023) — Tempest, a leading provider of web, CRM and digital marketing solutions for the destination marketing industry, has announced the acquisition of the Sports Tourism Index™ from sports tourism consultancy, Huddle Up Group

"When we launched the iDSS integration with Scout, we were amazed by the enthusiasm and the exciting ideas for future enhancements that poured in from our mutual clients," stated Alex Heimann, CEO of Tempest. "Sports have always held a central place in the culture of Tempest, and considering the increasing significance of Sports Tourism to our clients, it was a natural progression for us to collaborate closer with Jon and his team.”

The Sports Tourism Index™ is utilized by more than 450 sports organizations and contains one of the largest searchable facility and event databases in the sports tourism industry, with more than 5,800 facilities and over 1,300 events. The Scout feature enables Destination Marketing Organizations (DMOs) to evaluate their destinations' strengths, opportunities and competition in the sports tourism market, identify and connect with event organizers who are an ideal fit, and measure the economic impact generated by sporting events hosted in their destination.

Huddle Up Group Founder and CEO Jon Schmieder commented on the announcement, “We have had a great partnership with the team at Tempest. Our companies have similar cultures and we both strive to exhibit a service first mentality. This intentional alignment is the natural next step in our relationship with Tempest and will provide a pathway for the Sports Tourism Index™ to develop into all that it can be. This collaboration will also help both companies maximize the positive collective impact on the destinations we serve.”

The Sports Tourism Index™ will become a division within iDSS. As part of the acquisition, Huddle Up Group and Tempest will enter into a long term strategic partnership, accelerating the technological roadmap for the Sports Tourism Index™, building upon the existing integration between Scout and iDSS, and working cohesively on sports tourism industry initiatives.

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About Tempest

Tempest provides CRM, Web and Digital Marketing solutions that empower innovative Destination Organizations to grow and make a positive impact in their communities. For more information about Tempest, please visit www.tempest.im.

About Huddle Up Group

Huddle Up Group is a sports tourism consultancy trusted by more than 450 sports organizations. Huddle Up Group supports sports organizations through strategic planning, facility feasibility studies, and the Sports Tourism Index™ and Scout data platforms. For more information about Huddle Up Group, please visit www.huddleupgroup.com.