Vacaville realizes digital marketing success through its new brand and innovative new website!
We are very excited to announce that Visit Vacaville has won a Gold Adrian Award for Website Design from the Hospitality Sales & Marketing Association International (HSMAI). In 2015, Visit Vacaville chose to rebrand its organization to better showcase the story of Vacaville through updated logos, taglines, and brand colors. As part of this rebranding initiative, Visit Vacaville partnered with Tempest to establish a new digital marketing platform that featuresVacaville and the surrounding communities through a fully responsive website using cutting edge technology and user interface elements. By combining the new brand with an innovative and attractive website with best in class user interface features, Vacaville looked to increase engagement with core target audiences and drive tourism to the region.
Located strategically near the Suisun Valley and Napa, Vacaville enjoys excellent food, incredible natural beauty, and unparalleled wine tourism. Premium outlets located within the town center are also a major attraction. The combined draw of these features competitively position Visit Vacaville to target a diverse array of luxury and budget family travelers, both within the California Bay Area and the greater continental US.
The new website’s overall creative direction evokes the feeling of luxury and speaks to the influence of wine tourism through the use of rich aubergine and golden hues, while Vacaville’s approachability and abundant activities shine through the use of imagery, artwork, and typography. Large-format photography and HTML5 HD videos immerse the visitor in the Vacaville experience on key pages, creating a memorable first impression. The ability to share content directly on social media platforms, showcase imagery posted on Instagram and Facebook, and provide user-friendly engagement points fosters extensive consumer interaction. The feature-rich, interactive event calendar keeps travelers and residents alike aware of exciting events happening in the community, fostering engagement across Visit Vacaville’s target audience segments.
The website design creative process was unique in that it leveraged Visit Vacaville’s existing website database to shorten the timeframe of the project. After the Visit Vacaville team approved the design, Tempest began constructing the new user interface utilizing Visit Vacaville’s existing content structure, imagery, and copy. The significantly abbreviated development timeline allowed the Tempest team to focus on rapid prototyping of new user interface elements for the updated website.
The culmination of this project is a website that flawlessly integrates modern user interface features with the character of Vacaville and the surrounding region, setting the tone for the visitor experience from the first pageview. The new website advances the perception of Vacaville within the California tourism market, providing Visit Vacaville with the tools it needs to promote the destination in a continually changing travel and digital marketing environment.
We are proud to congratulate the team at Visit Vacaville on this prestigious award, which reflects all of the hard work, collaboration, and creativity that contributed to the success of this project.
About the HSMAI Adrian Awards
The Adrian Awards began in 1957 and consider entries from every segment of the travel and hospitality marketing industry, including hotels, airlines, cruise lines, car rental companies, destinations and credit card companies, among others. Winners are selected from a field of more than 1,200 entries by senior industry and media experts. For more information, visit adrianawards.com.