The Arizona Office of Tourism distinguished DiscoverMarana.org with the Governor’s Tourism Award for Interactive Technology.
Congratulations to Discover Marana for winning the 2016 Governor’s Tourism Award for Interactive Technology. Discover Marana partnered with Tempest to develop a brand identity and website. The resulting logo and branding elements highlight Marana's historic and stunningly beautiful Sonoran desert setting and work to inspire travel. In just one year, the DiscoverMarna.org website has realized remarkable results in driving awareness and travel to the area.
Working closely with key stakeholders at Discover Marana, Tempest delivered a cutting-edge, fully responsive website, which utilizes the lasted in user interface technology. This online platform leverages video and large format photography to provide an immersive online experience. The website showcases Marana's many attractions and activities for leisure travelers, including outdoor recreation options, golf courses, hiking trails, and area hotels including the luxurious five star Ritz Carlton Dove Mountain.
Coupled with an extensive ongoing SEO and digital marketing campaign, the website has gained increased visibility and visitors in its first year, with triple-digit growth across all key performance indicators. Through blog and event content strategy, Discover Marana provides in-depth and inspiring travel information to inspire visitation.
"Discover Marana has been live for almost a year, and I’m incredibly proud of how far we’ve come in that time,” said Curt Woody, director of Economic Development and Tourism. Woody says that the website supports the local economy by attracting new visitors to the destination. Next year, the organization plans to build on its success and develop even more innovative ways to reach travelers.