Kyle Huff

By: Kyle Huff

  |  Updated Jul 05, 2025

Learn more about Google Analytics 4’s intricacies and discover tips, tricks and best practices to measure success in Google’s new reporting solution.

Google Analytics 4 (GA4) has become the go-to platform for website analytics. As the standard tool moving forward, it's crucial to get familiar with its functionalities and optimize your approach for success. In the time since GA4’s official arrival, the Tempest team has uncovered valuable tips, tricks and best practices — as well as pain points — DMOs should be aware of.

1. Create Custom Reports to Match Your Reporting Needs

2. Beware of Data Sampling & Thresholds

3. Build Custom Audiences for Improved Targeting & Reporting

4. Update Google Ads to Bid on Google Analytics 4 Conversions

5. Streamline Key Events for Accurate & Efficient Engagement Reporting

6. Dive Deeper Into Data with Custom Exploration Reports

7. Audit "(not set)" Landing Pages

Kyle Huff
Author

Kyle Huff

Director Growth Marketing