Tempest recently traveled to the U.S. Travel Association's Educational Seminar for Tourism Organizations (ESTO).
The U.S. Travel Association’s annual ESTO conference is one of our favorite industry events and this year Tempest was proud to sponsor the Destiny and Mercury awards lounge.
Jake, Derek and I had a blast networking, attending conference sessions, and exploring beautiful Phoenix, Arizona. Here are some of the top ESTO 2018 Highlights that we took home from this valuable industry event.
1. Dustin Garis and #Lifeprofit
In his keynote, Dustin Garis tried to answer the age old question of “Where does the time go?” Garis shared that when you have the same routine day after day, your brain loses the ability to truly remember things. To live a more memorable and enjoyable life, Garis called on attendees to shake up their routines and to try new things to build up "life profit" in the form of more memorable life expereinces. Destination marketers are a big part of this conversation, because DMOs help leisure and business travelers build #lifeprofit through new and memorable events and experiences. Now #lifeprofit is a key part of our office vernacular (thanks Dustin!) You can check out Garis' full TEDx Talk below:
2. Dinner at elements with NCSTD
Jake enjoyed attending The National Council of State Tourism Directors Member/Alumni dinner at elements at Sanctuary Resort. This delicious dinner featured gorgeous views of the valley and a cooking demo by celebrity chef Beau MacMillan.
3. The Expanding Role of DMOs
From attending sessions and speaking with peers and partners in the industry, a recurring theme was the expanding role of DMOs beyond sales and marketing. Future-facing DMOs are focusing more on destination development, destination management, and community engagement. We expect that this trend will continue over the next five years or so as more DMOs become willing to step up and be leaders within their communities.
We look forward to seeing everyone at next year's conference!